Tell a Story with Medical Research
We are effective researchers. Our team of qualified medical writers are experienced not only in marketing,
but also behavioral health, psychology, and biomedical research.
Gen Z Expertise
Understanding the attitudes and behaviors of Gen Z and other special populations, is critical to making an authentic connection. This is critical to converting medical research into plain language content that will inspire healthy choices.
Relevant Design
Gen Z are digital natives, and they approach information differently. Health literacy happens on platforms like Instagram, Snapchat, and TikTok. We craft marketing campaigns that drive native engagement.
Strategic Approach
Messages, materials and tools much be accessible and engaging. Most importantly, health communications must reach the audience where they are. Marketing campaigns informed by target audience insights are more likely to succeed.
Behavior Change Marketing
Curated content is influential. Health information and awareness campaigns should be relevant to the intended audiences, shaped within their world-views and accurately depicting perceived consequences and risks of certain behaviors. This is the best way to trigger emotions that impact choices. Altering normal, casual behaviors has long-term effects. We can build better future health, now.
Relevance will Engage
You have only a few seconds to connect. Distraction is the norm. In order for your awareness campaigns and efforts to inform, educate and drive adaption of behaviors, you must reflect and understand the appropriate context for your message delivery. Correct context can unlock capacity for change.
Messages do better when they are:
- accessible
- noticeable
- and folded into natural cues of the social environment.
Our Capabilites
Research & Strategy
Audience Insights
Formative Research
Segmentation Research
Creative & Message Testing
Media Trackers
Strategic Planning
Creative Development
Brand Development
Graphic Design
Copywriting
Video & Broadcast Production
Website Development
App Development
Media
Digital & Social Media
Mobile Marketing
Traditional Media (TV, Radio, Print, Out of Home)
Social Media Community Management
Earned Media & PR
Measurement & Optimization
Community Engagement
Event Marketing
Brand Ambassador Programs
Influencer Partnerships
Youth Engagement
Volunteer Programs
Advocacy & Outreach
Future health is now.
Stop talking at special populations like Gen Z.
Start integrating health messages into relevant non-health-specific contexts to impact change.
Contact Us
The OPUA-Difference
We are your ideal partner for developing health awareness and engagement campaigns for generational health.
Let’s explore your project needs.
OPUA LLC operates out its corporate headquarters in Atlanta GA in addition to remote employees globally.