Wellness Campaign Concept
Wellness hasn’t always been trendy. It’s a bit more popular now. There are still strong needs to help those who are not naturally drawn to the wellness space as well as those who have limitations that inhibit their ability to pursue their wellness journeys freely. This is why we developed the Wellness Campaign Concept. This creative is designed with the bipoc audience in mind—those who are not the ideal body weight, from lower-income families and who have family health histories that present a greater risk for them developing a preventable chronic disease. Our goal is to help them to identify the behavioral changes that will help them to establish wellness even with the odds against them.
Mood Board Ideation
Understanding Generation Z
Additional Design Examples
Carefully scripted text to engage the audience is critical to get more individuals to join the social conversation.
Relatable graphics that show motion and is eye-catching while also presenting useful information and calls to action are key to getting attention to your social posts.
